I have spent twenty years in regional HR services. Elitez ships people to retail floors — promoters, merchandisers, retail associates, store associates — for the ten largest FMCG brands in Asia. Every week our people walk the same aisles, scan the same shelves, fix the same planograms.

Until this year, none of that was data. It was activity. The trade-marketing manager in Tokyo or Shanghai or London was paying for monthly panels, or for camera-CapEx deployments that never made it to half the heartland stores that matter.

ElitezShelf is the simplest possible answer to that gap. A S$280 body-cam. Four minutes of upload per visit. An AI pipeline that decodes what the camera saw. And a dashboard that is populated weekly with the answer. No new headcount. No new contract. No new behaviour for the merchandiser.

— Derrick Teo, Co-founder & CEO