Every shelf,
every week,
watched.
ElitezShelf turns the 60% of Singapore's supermarkets we already cover into the world's most efficient retail intelligence network. SOS, OSA, planogram compliance — captured by your own boots on the ground, decoded by AI. Made in Singapore.
of SG supermarkets covered weekly
of leading FMCG client revenue inside our footprint
new headcount required to begin
— Elitez deploys field manpower for the top 10 FMCG MNCs in Singapore —
(Logos shown when client clearance is in place. Default to anonymised typography.)
A retail intelligence network that already exists.
The 350-strong Elitez field force already walks your shelves every week. ElitezShelf is what happens when you point that network at the question your CMO has been asking for a decade — what is actually on the shelf, right now, in every store that matters.
of Singapore supermarkets covered weekly
NTUC, Sheng Siong, Cold Storage, Giant, Donki, Prime, Mustafa, FairPrice Finest.
top FMCG MNCs already deploy field manpower with us
Their promoters and merchandisers are in modern-trade stores every week.
new headcount required to begin
A S$280 body-cam and 4 minutes of upload per visit. That's it.
The structural difference.
We are not pretending to be the next camera-CapEx platform. We are the model it can't be — because the manpower is already routed, and the cadence is already weekly.
vs Image-recognition incumbent
They ship cameras.
We ship people who already shop your shelves.
vs On-demand audit vendor
They audit on demand.
We audit on rotation.
vs Global panel incumbent
They report monthly.
We report weekly.
vs DIY rep apps
Your reps fake compliance.
Ours wear cameras.
CapEx-heavy
Asset-light
Self-reported
Asset-light
The image-recognition incumbent has 13+ years of model training data and we will not pretend otherwise. The global panel incumbent owns purchase-side panels we cannot match. We are a complement, not a replacement, for monthly panel data — and a structural challenger to the camera-CapEx model.
Read the full competitor briefField-grade data, decoded by AI.
Every shelf is a question. We answer seven of them on every audit — and turn them into the stats, charts and evidence your trade-marketing team actually reports on.
Shelf category
Category classification, end-to-end aisle.
Snacks, beverages, dairy, personal care, frozen, alcohol — every shelf segmented by category with confidence scoring per frame.
● Field capture · Shelf categoryIllustrative figures on sample data — every tile below is what your weekly report looks like.
Share of shelf
On-shelf availability
Facings tracked
Median OOS alert
Share-of-shelf movers
Top brands · week-on-week Δpp
Retailer coverage mix
Where the week's audits landed
Category growth — YoY
Sample SG modern-trade categories
OOS heatmap
Store × week · stoplight
Cross-retailer price & promo spread
Per SKU · decoded from shelf-talkers
Spread
S$0.65
Cheapest
Sheng Siong
Most expensive
Cold Storage
Three pages your team will actually open.
The intelligence hub previews are below. Live deployments populate with your SKUs and your retailers.
Live BI dashboard
The trade-marketing weekly dashboard. KPI tiles up top, retailer mix in the middle, OOS heatmap on the right.
Whitespace + attack
Strategy canvas radar, segment×need heatmap, and 3 ranked attack plans bound to green cells.
Pricing analytics
Cross-retailer spread, promo depth distribution, festival calendar, ladder integrity.
● The pilot offer
Pick three SKUs.
Pick three retailers.
We deliver four weeks of evidence.
No camera CapEx. No software contract. PSG-eligible at the Trade tier — net S$5,000/mo for the SG SME buyer. Either it changes how you negotiate your next planogram, or you don't pay.
— Pilot offer —
4-week launch package
- 3 SKUs · 3 retailers · weekly cadence
- Weekly evidence pack + dashboard
- Three free whitespace cells in your category
- Convertible monthly retainer
The eight questions trade marketing always asks first.
The shelf is the only thing the camera is allowed to see.
On-device blurring of incidental persons. Audio off. Encrypted in transit and at rest. PDPA-registered. We follow IMDA's AI Verify framework principles.
Read our privacy posture